Do Not Follow Doctors Orders :: essays research papers

I recollect when in class in Kindergarden our instructor needed to educate us regarding our little colleague that would not be returning to class any longer. She had passed on from an exceptionally terrible infection and her folks didn't take her to the specialist nor did they give her the medication the specialist had recommended to her so she became extremely ill and kicked the bucket. We later discovered it was menengitis yet around then all we knew as that she kicked the bucket since her folks didn't do what the specialist instructed them to do. I have consistently confided in my primary care physician and accepted that is the explanation the go to class for such a significant number of years, to have the option to advise you, to recomend and endorse the best therapeutic treatment for what ever it is that upsets you at the same time, presently our administration, not specialists, not my PCPs in any case, are not able to settle on such a clinical choice what-so-ever, are instructing me to dis comply with my PCPs recomendation or they will place me in prison, pulverize my life, my familys life, cost the citizens thousands if not a huge number of dollars and for what valid justification? It isn't reason enough that our administration doesn't trust it is any acceptable as a medication, nor do they have any lawful explanation since they permit liquor as a recreational medication, tobacco, the main source of lung malignancy and it additionally kills a huge number of individuals with its recycled smoke, supported by logical realiti es of coarse yet shouldn't something be said about the realities expected to demonstrate that pot has no an incentive as a restorative plant? Hoard WASH It is the main money crop and the administration needs to make sense of how they will have full controll over it, they just let it out in an article. You do your own exploration and check whether you can demonstrate any of what I said here wrong. Ha! I know the realities and the realities are it is a generally excellent and incredibly important restorative plant and as long all things considered under government renounce, we are permitting our administration to remove our opportunity to a degree that has just been done once previously and that was with liquor. Watch and tune in, I will post here every day as long as they permit me to. Gracious yea, they won another today!!!

A Streetcar named Desire Essay Example For Students

A Streetcar named Desire Essay The truth is a twofold edged blade †we can sidestep it and face the outcomes of doing as such, or, we can confront it and endure the results of doing as such. Very frequently, reality can be overwhelmingly contrary, and with no different ways to get out other than to preclude reality from securing their circumstance, an individual will sidestep their existence. Passing, misfortune, maturing and a past that is best overlooked can frequently lead an individual to misrepresent their existence. This thought is exemplified in Tennessee Williams play A Streetcar Named Desire through hero Blanche Dubois who, through enduring the demise of her significant other and the majority of her family, lost her valued youth home, it ‘on-the-shelf’ and attempting to get away from an indiscriminate past has no alternative yet to get away from her existence and present a fake reality to people around her. The falsity of introduced by Blanche is one in which she is modest, unadulterated, lovely and attractive, a ‘reality’ she intends to sustain by escaping unforgiving light and precluding subtleties of her history with men to assist her with making the ‘magic’ of her world. While Blanche unequivocally states; â€Å"I don’t need realism,† through Stanley, Tennessee William’s advances the plan to his crowd that the truth is inevitable, and that the ramifications for getting away from the truth are critical, unforgiving and merciless decided by society. Blanche, who gets away from her unbiasedly the truth is assaulted and endures a serious mental breakdown, being diminished to conversing with fanciful spectators and admirers, while Stanley, an unpolished pragmatist endures no results, in any event, persuading his longing to be freed of Stella’s sister. By making an effort not to adapt and resolve the troubles and difficulties in a reality, the issues can rot and develop, and are exacerbated to far more noteworthy, and even immeasurable scope. During the People’s Republic of China’s ‘Great Leap Forward’ reality got overlooked by the individuals of China and the willing obliviousness of Chinese pioneers prompted a great many passings. During the Great Leap, grain creation figures were distorted and expanded to crazy degrees (a gather of 200 million tons was accounted for to be 450 million! ) and those distrustful of the figures were yelled somewhere around Maoist romantics reluctant to recognize the truth of China’s circumstance. Jung Chang †a Chinese antiquarian, commented â€Å"It was when advising dreams to oneself and trusting them was drilled to an amazing degree in China. † The truth of China’s circumstance was extreme food deficiencies, and somewhere in the range of 1959 and 1961, 30 million Chinese individuals kicked the bucket because of starvation. Lie’s and misrepresentations which made a bogus reality for Colin Sinclair in the long run brought about inevitable ramifications for Colin Sinclair. In the article â€Å"I’m an Anzac fake,† Colin Sinclair uncovered that he had been lying about his ‘service’ in the Vietnam War. As indicated by Sinclair, one untruth just â€Å"grew and grew† until he felt that he needed to get away. Sinclair’s lies brought about shame and objection from both war veterans and more extensive society, and these results were inevitable. By keeping away from the real world, we render ourselves unfit to adapt to what cause the requirement for us to escape in any case, and despite the fact that we can briefly sidestep reality, the truth we deserted in the end gets up to speed to us. On the other hand, be that as it may, there are circumstances in which getting away from reality will yield no more noteworthy results than managing it. At the point when our way of life is compromised, to protect it, we lit, and may even disregard reality. Griffin Mill from the film The Player was at risk for having his way of life ransacked from him for his homicide of David Kahane. As opposed to admitting to police his blame encompassing the homicide of Kahane, Mill rather conceals the truth to forestall his articulate social annihilation. Killers and Their Victims EssayShe has consistently heard the music, however then she hears it contorted, indicating how she is seeing things in her psyche. At that point the music stops, which shows Blanches last association with rational soundness broken. Another way that Williams performs Blanches last death into frenzy is the manner in which she dresses. She generally dresses truly well and in light hues. At the point when she is first found in the start of scene I, she is depicted to dress; As in the event that she were showing up at a mid year tea or mixed drink party in the nursery locale. In any case, in spite of the fact that they give off an impression of being costly, they arent. For instance, her jewel crown is really rhinestone. How she dresses speaks to how she is. She makes a decent attempt to consistently ensure she is spotless and dressed pleasantly, with the goal that she shows up perfect and decent. She washes a great deal of the time so she feels clean. In scene V she incidentally gets coke on her dress, and she shouts, however quiets down once she understands it isn't recolored. Stella asks her; Blanche, for what reason did you shout that way? Blanche doesnt offer her a response. This shows she doesnt truly know, or doesnt need to consider it. She likewise dresses generally in light hues and white, which speaks to virginity, where she is attempting to overlook her past as a whore. In the start of scene I, the depiction of her is; looking as though she were showing up at a mid year tea or a mixed drink party in the nursery area. This demonstrates this is the place she might want to be going, and how she might want to be seen. In scene X, toward the start of the scene, she is wearing a folded and recolored white dress and scraped shoes; she has decked herself out in a to some degree dirty and folded white silk evening outfit and a couple of scraped silver shoes. This is the place she is beginning to give her actual self, and she isn't making a decent attempt to imagine that she is rich and honest any longer. This is after Stanley has given her tickets back to Laurel, which she cannot do, and after Mitch said he doesnt need to be with her any longer. Everybody thinks about her past, so she is done attempting to disguise it. She doesnt see a future for herself, as she can no longer wed Mitch and Stanley is constraining her out. In scene XI, she is wearing clean garments again and dressing pleasantly, as she feels that she id leaving with Shep Huntleigh, despite the fact that it is all in her psyche and she is really heading off to a Mental Institute. This shows she is attempting again to make herself look ideal to mislead this man. Another way Williams sensationalizes Blanches last end into frenzy is by the manner in which she acts. Toward the start of scene IX she is sitting in a strained, slouched position, and she is drinking alcohol. This shows she is attempting to get away from what has occurred; Mitch didn't appear at her birthday celebration, and Stanley gave her a transport ticket back to Laurel. When Mitch shows up, he is tanked, bristly and impolite to her, however she just disregards it. As Mitch says; I wasnt going to see you any more, she says that she cannot hear him. This shows she is simply attempting to get away from the real world. She generally maintains a strategic distance from unforgiving light, as she doesnt like individuals realizing how old she is. When Mitch firsts asks her, she figures out how to change the subject, and she possibly goes out with him when it is dull. When he detaches the paper lamp from the light, she shouts out. This is on the grounds that she can't conceal what she looks like any longer. She has consistently been delicate about her age and what she looks like, similar to when she just lets Mitch see her after dull in faintly lit spot. The light speaks to her delicate shell of typicality and magnificence concealing her inside which she doesnt need any other individual to see.

Business Ethics, Governance and Social Responsibility Assignment - 1

Business Ethics, Governance and Social Responsibility - Assignment Example 36). Also, corporate social obligation has throughout the decades become a conspicuous foundation for most establishments of the world (Valenti et al., 2014, p. 1). Corporate social obligation has as of late been seen as one of the basic practices that have added to the accomplishment of most associations of the world (Lindgreen et al., 2009, p.14). Various researchers have contended that there is no single association that can accomplish its objectives and goals without rehearsing appropriate business morals, legitimate corporate administration and appropriately actualizing corporate social duty (CSR). Further, it is through corporate administration that appropriate business morals and corporate social obligations are executed in an organization. Throughout the decades, Boeing has become one of the biggest vehicle producers of the world. It has additionally become perhaps the best organization comprehensively. The organization has given work to more than one hundred and sixty 8,000 400 American residents. The organization has a decent track of corporate administration and initiative since it was established in 1916. As of late, Boeing Company won an honor in 2012 after its proceeded with enthusiasm for building better networks of the world. All things considered, one of the basic beliefs of Boeing Company is to work with the most elevated conceivable moral measures while simultaneously respecting the entirety of its responsibilities to its investors. Boeing the board is ordered to treat the entirety of its clients with decency, trust and regard. In the relatively recent past, Boeing had to fire two of its official officials when the organization was found possessing records that had a place with one of its rivals and were to be utilized for winning an agreement from the legislature. The two workers emphatically disregarded the company’s set of principles and this exceptionally harmed the

Revenue Allocation Among The Three Tiers Of Government In Nigeria

IntroductionRevenue allotment is one of the Constitutional elements of the Revenue Mobilization Allocation and Fiscal Commission. In particular, Part I, Paragraph 32 of the Third Schedule to the 1999 Constitution of the Federal Republic of Nigeria, which expresses that the Commission is to â€Å"review, every now and then, the income assignment formulae and standards in activity to guarantee similarity with evolving real factors. Given the any income recipe which has been acknowledged by an Act of the National Assembly will stay in power for a time of at least five years for the initiation of the Act† Nigeria arrangement of government has three levels to be specific, Federal, State and Local Governments.Each level has its own protected obligations. What's more, in a circumstance where the assignment of expense powers makes an asset awkwardness among the partners, it requires the requirement for a plan to apportion halfway gathered income with the goal that income and improveme nt could spread equally all through the nation. This is showed in the Nigerian case, where progressively rewarding charges are constrained by the Federal Government.Fiscal FederalismFiscal federalism is an arrangement of tax assessment and open use wherein income raising forces and power over use are vested in different degrees of government inside a country, going from the national government to the littlest unit of neighborhood government (Anyafo, 1996). Essentially, monetary federalism accentuates on how incomes are raised and designated to various degrees of government for improvement. There is the issue of how to distribute income to various levels of government according to the intrinsically relegated functions.The harshness between financial limit of different degrees of government and their use duties, the non-correspondence issue, is a striking component of the Nigerian bureaucratic fund. There is additionally the issue of how income ought to be shared among the states and neighborhood committees. As per the asset allotment capacity of the administration, income is distributed to unifying units of a nation for financial turn of events, in any case called monetary federalism. Nigeria’s monetary federalism has exuded from chronicled, financial, political, topographical, social, and social elements. In these, monetary game plans remain aâ controversial issue in assigning distributable pool account (DPA) of the organization since 1946 (Ekpo, 2004).

Trying to Learn How to Write a Paper? Try Out the Article Button

Trying to Learn How to Write a Paper? Try Out the Article ButtonAlthough in my experience, the best way to write a paper is to go over the ideas that you had during your brainstorming session. With that being said, I can't help but think that if you are looking for a great writing exercise, one you can use without much effort, then I suggest that you try to read a good article by using the various buttons. The best thing about using the article button is that you can get around from wherever you happen to be without having to type in the address of where you are currently staying at.Writing an article about an article, to be specific, isn't a new technique. Using articles to write papers has been used in the past and continues to be used today. One of the benefits of this technique is that it isn't hard to learn and quite often, there is no need to learn how to write an article. If you don't feel like you are at the point where you can write a paper on your own, then perhaps it would be a good idea to give this technique a try.Another reason for trying this technique is that it doesn't require a lot of effort to learn. If you are new to writing, you may think that learning how to write an article would be very difficult, but to be honest, all it takes is a few minutes of reading and clicking around until you see what you want. When you do find the section that you want to click, keep clicking until the writing style fits.Some people believe that writing a paper isn't the same as reading a paper. While it is true that the two can be viewed as similar, they are actually two different things. If you feel that you can't even get a hang of reading the paper, then maybe you shouldn't be thinking about writing a paper.To effectively learn how to write a paper, you need to look at it as you would view a book. You don't want to take notes of a book and then try to write a paper out of that. You also won't be able to read a book and then attempt to write a paper out of t hat either.The goal with this technique is to find a style that will be easy to write and an easy way to read. You don't want to write any words that will take up too much of your time to write out. You also don't want the paper to be too long because you might just quit.Of course, the problem with this technique is that there are only a few styles that you can choose from. Not every style will work for every paper that you want to write. This isn't always a big problem though, because most of the styles can be found online.Although there are several styles of writing a paper that you can choose from, some aren't necessarily better than others. In fact, you can find many great styles on the internet. Just be sure that you know your choices before you pick one.

UNDER ARMOUR

UNDER ARMOUR Under Armour Home›Marketing Posts›Under Armour Marketing PostsINTRODUCTIONPromotion is a very vital component that every business should adopt for success in its operations. The company that is covered in this article is Under Armour and in this session, the focus is based on a comprehensive analysis of the promotion mix. The promotion mix will involve the analysis of the direct marketing, public relations, sale promotion, and advertising together with the communication mix.UNDER ARMOUR: Mission statement The mission of Under Armour is to ensure that they are able to provide the world   with products that are advanced technically, whose engineering is enhanced through superior construction of the fabric, fashionable management of the moisture and innovation that is proven (Under Armour, 2007).ProductsThe under Armour products are aimed at providing catering to men, women as well as young athletes of all levels, size and shape. The products offered are limited to three major appa rel lines that are consistent of HotGear for competition during the hot weather, ColdGear for cold weather together with AllSeasonGear which are specially designed to adapt to both weather. Limited athletic footwear are also offered including the football cleats. Recently, Under Armour has been on a mission geared towards creation of other footwear types specifically for other sporting activities. With the new line of product in place, there is hope that Under Armour will be able to compete at all the levels and aspects.Competitors In the market of sports apparel has been characterized with competition which has over has been dominant in this retail industry for more than 20 years (Mercurio, 2009). The major competitors in this industry are inclusive of Adidas, Columbia Sportswear and Nike. These companies have been listed in many records as the strongest competitors to Under Armour. The foundation of Nike is dated back to 1972 whereas Adidas foundation dates back to 1924. It is obv ious that the period that these competitors have been in business is long together with the market experience by far exceeds that of Under Armour in the industry, based on its foundation which is in 1996 (Under Armour, 2007. There is in addition a striking similarity in the type of products that are carried by each company. In all these companies, they manufacture shirts that are “moisture- wicking”, various clothing for athletic use together with athletic shoe lines. In addition, the pricing is very similar; factors that have resulted in a very strong rivalry in the sports apparel companies. The intensification of this rivalry has been commensurate with the increase in the competitor number. There is a similarity in all these companies which are all in the apparel industry making Under Armour to operate in an industry characterized with intensive competition.Competitive advantage The Under Armour competitive advantage is enhanced by the company’s strong will for innovativenes s through which it is able to come up with new products ahead of the competitors. This does not mean that these competitors do not make effort to catch up, however, by the time they try to catch up, the company comes up with another innovative idea through which it is able to stay ahead in the market. For instance, initially, Under Armour has been involved in designing a fabric through use of a combination of elastane and polyester through which the moisture would be kept out of the body. The initial outcome was market domination depicting a competitive advantage. However, this technology was countered by Nike introduction of Dri-FIT technology. This competition was maintained a stiff level and in the process acted as a barrier to the new small companies entrants into the market, therefore creating a territory where the market can be dominated by only a few industrial giants.Therefore, as noted above, the innovation enhances Under Armour to grow ahead of the competitors. Whereas the large competitors have a high recognition in the market, the selling of their products is mainly based on the name of the company. However, entering of Under Armour into this competitive is not very strongly attributed to its name but to the products performance and quality. Through incorporation of the existing skills of the company as well as the know-how on technology, they have the opportunity of entering new lines of the product.TARGET MARKET AND PRODUCT STRATEGYTarget market Under Armour target market is inclusive of the children, youths and adults that are physically fit. The new strategy is driving the company into exploring new markets in which it can be able to sell its products. With the ambition of succeeding on the soccer front in Western Europe, Under Armour is considering targeting Asia and South America in marketing its soccer cleat. Whereas it factual that the competitor Adidas holds the European soccer market, there is a representation of a growing market in South America and Asia, a market that is targeted by Under Armour based on the fact that there is no strong preference in the products from America. Therefore, the new target market that is spelling another dawn for Under Armour is the soccer clubs.Product categoriesUnder Armour has developed many products which enhance its ability to differentiate from the competitors. Through the incorporation of the LockerTag technology that was created by Plank (the initiator of Under Armour), one of the product categories of the company’s products is developed. This is aimed at offering a solution to the athlete apparel problem of getting a mix up in the locker room. In addition, other products that are created by Under Armour are; Cold Gear, Heat Gear together with AllSeason Gear. These categories are designed to ensure that the consumers are kept cold during the warm weather, warm during the cold weather as well as maintaining their comfort during all the weather types. In each of the gear line, a choice is also provided between three types of fit; lose, fit and compression. Through specializing on a specific line of products therefore enhancing expertise, Under Armour has been able to maintain a competitive advantage over the competitors. The company clearly knows the market that it is targeting and goes ahead to design the specific products that will maximize satisfaction to these consumers.DISTRIBUTION STRATEGYDistribution logisticsIn order to be able to explore the areas in the world that have not been tapped, a company has to explore ways through which the distribution logistics can be improved (Thompson et al., 2007). Majority of the Under Armour products are packaged and distributed through two facilities of distribution that are located in Maryland, Glen Burnie. The high bay facility is the first distribution facility that was built in 2000. The second high bay facility was manufactured in 2003 in which 200,000 square feet is occupied by the company. Through these distribution facilities, the company is able to meet its needs in the short run. The products of Under Armour are in addition distributed in Europe through a provider of third party logistics that is based in Tilburg.Physical facilityIn order to facilitate the production and retailing of the products, a retailer’s physical facility is usually very essential. Under Armour have an office in Hong Kong which not only acts as the retail outlet bot also supports the efforts of sourcing, manufacturing together with quality assurance. In addition, the China office is used for the purpose of providing support to quality assurance in the effort to develop the high quality footwear products. The Maryland distribution facility is readily available to the customers who have specific needs. In this retail shop, there is a stock of various fabrics and various colors which in addition assists in building and shipment of the products that are on strict deadlines. Through these stores, a competitiv e advantage is enhanced to the company through ensuring it has the ability to provide a specialized service to the customers.PROMOTION STRATEGYPromotion mixMarketing communication mix: Through the marketing mix, a specific combination of tools is provided through which Under Armour has been able to meet its communication objectives in marketing. According to Christ (2011), these tools are inclusive of are inclusive of personal sales, sales promotion, direct marketing, advertisement together with public relations. In Under Armour, public relations, direct marketing, advertisement together with sales promotion are employed in the process of communicating its product to the consumers.Advertising: There are various approaches that are used by Under Armour in advertisement of its products. Through advertisement, there is paid presentation which is utilized in the communication mix of marketing (Riley, 2010). The main approach that Under Armour uses in advertisement in commercials is the television. However, Under Armour had not commenced its first advertisement in television until the year 2001, six years after its foundation. In addition to use of television as its primary advertisement source, it has also utilized the bill boards and magazines. As evident, Under Armour primarily targets the football players in its marketing based on the use of slogans on advertisement such as ‘Click- Clack”. In addition, there is an official websites that Under Armour together with catalogs for sporting goods.Direct marketing: Through the use of direct marketing, Under Armour is able to communicate with its customers coupled with enticing them through the website to place orders for their merchandise. Mainly, what is used by Under Armour is direct mail, email, together with catalogs to enhance direct marketing interaction with the customers. In addition, the customers can place a request for a catalog through the website, which is simply done through ensuring that the address and name of the customer is put on the website. Under Armour customers are in addition given the option of leaving their address to ensure the company frequently updates them on the promotions and news (Under Armour, 2007).Sales promotion: Under Armour least uses sales promotion when in comparison to the other approaches. Even though sales promotion is usually not highly used by Under Armour in its product sale, there are subtle things that are used by Under Armour that can be compared to promotions. One of the approaches that have been used is that of free shipment for the goods ordered through the website. In most cases, this promotional opportunity is highly used based on the fact that it is very easy for the Under Armour shoppers to have such an expenditure online, if certain sports items are needed by them. In addition, if the customers place frequent orders online, it is possible for them being sent rebates and coupons during the next purchases. In the outlets of retail, poin ts of purchase promotion are very common, which characteristically is usually on the store merchandise and not products of under Armour; to be specific.Public relations: Through this promotion approach, relationships are created and maintained with the publics, and great effort made by Under Armour is aimed at public relations utilization. What Under Armour aims at specifically maintaining is a relationship that is positive with the stakeholders. On the Under Armour website, there is a link through which the stakeholders are able to track the company’s performance. Maintenance of stakeholder relations that is of quality is important with an aim of making sure that there is a continuous supply of funds to the company by these stakeholders. The transferred information is inclusive of the press releases, quarterly reports, stock prices together with the company standings financially. This is aimed at ensuring that the company can maintain a relationship characterized with trust to th e public. Based on the fact that the company information is released in a consistent and voluntary manner, trust has been built and maintained with the stake holders.The strategy of promotion mix: A pull strategy is used by Under Armour, implying a bottom down pull of the product demand. Little assistance is required by the customers in their decision to purchase. The assumption is that the consumers already know how to use the products that they are looking for. Therefore, no assistance will be required in the decision to purchase. In relation to this strategy, substantial advertisement is used with an aim of promoting the product. In addition, the advertisements will be done through the websites and magazines.Competitive advantage Basically, the footwear and performance athletics market is characterized with rapid competition; which is inclusive of new competitors together with the competition coming from the companies that are already well established; that are seeking expansion for their production. The major competitive advantage of Under Armour over one of its major rivals; Colombia Sportswear is its large size, great potential financially together with being well enriched with resources, marketing and distribution. In addition, the strong customer recognition and operation under the economies of scale has enabled Under Armour to operate ahead of Colombia Sportswear. Besides, Under Armour has established a long term relationship with the main customers and as a result, this company has been better equipped than its competitor in inducing the preferences of the consumers through; quick adaptation to the customer needs changes, being opportunistic of the acquisitions, adoption of pricing policies that are appropriate and resources devotion to their products sale and marketing; inclusive of major advertisements, endorsement of products and media placement.PRICING STRATEGY Pricing strategy and tacticsVarious issues are usually considered in the pricing strat egy. The strategy is aimed at revenue maximization in the long run. Setting of price is done with a careful consideration of the competitors and for Under Armour, the price is mainly been maintained at the mid-range. Nike, being a more experienced competitor in the market has adopted the lower range pricing strategy through which its prices are relatively cheap in comparison to those of Under Armour and Columbia Sportswear which is also another major competitor. There is however maintenance of a price differentiation between the competitors’ products and in most cases, there are times when the prices are usually at the highest levels between the two competitors (Under Armour and Columbia Sportswear).In the process of determining the price of a product, the price adaptation by the customer is usually considered by the company because through this approach, there is enhancement of developing long term customers as well as success in the referral program (NetMBA, 2008). For competiti ve pricing establishment, cumulative quantity discount is adopted together with special discounts on shipment to encourage the customers into placing orders for more purchases. Price adaptation has also enabled Under Armour to become successful in the business growth based on the number of customers together with the profitability.Integration The process of integration for Under Armour began being non- existent based on the fact that the Plank (the founder) has pondered the company’s idea. To enhance implementation of the adopted system, the company has in the past had to integrate the employees with other firms to ensure that its projects are finished in a manner that is timely. Through the incorporation of the technology, it has been possible for the company to form integration with the sales, finance, distribution and production associates. With the company’s direction being headed for the future, there is a possibility of even more integration in the company. As the expansio n spreads to other countries, exploration is done on how distribution logistics can be enhanced in these areas. CONCLUSIONTo Under Armour, a lot of importance is not given to personal sales and public relations when it comes to the promotion mix. Although there is indication of Under Armour Representatives holding conferences, there has been a release of the future advertisement through television but not much has been announced in relation to the products of the company. In addition, the use of face to face sales by under Armour is aimed at ensuring that more customers are attracted to the products of the company, therefore making personal sales not to be a very appropriate tool. Through the incorporation of the competitive advantage as well as the competency, Under Armour has a high potential of emerging as a leader in this market. This competitive advantage can be enhanced in design, manufacturing and development of apparel that are characterized with high quality.

Ciceros Case Against Verres - Literature Essay Samples

Many of Cicero’s points are cleverly structured so as to provide the most convincing attack on Verres, for example when he discusses Verres’ behaviour in Aspendos he begins by describing how â€Å"nullum te Aspendi signum†¦reliquisse† (You have left no statue in Aspendos) which gives his audience a vague impression of Verres and his thieving habits that is not easy to take seriously on its own, since it is such a great claim. However he then develops this by referring to specific examples of what Verres has stolen – the statue of the cithara player and the gold in Diana’s shrine in Perge – which, since they are more detailed and therefore more plausible than Cicero’s claim that Verres seized every statue in Aspendos, add weight to his original accusation, since they confirm his reputation as a thief and blacken his character, especially since stealing from Diana’s shrine required what Cicero describes as â€Å"tanta audaci a† (outrageous boldness), implying that since Verres was daring enough to steal from a goddess, he was daring enough to have emptied Aspendos of statues. Therefore, Cicero structures his speech well to turn what could have been a weak point that came across as a hyperbolic claim into a convincing, well-supported attack on Verres. Cicero’s case is also convincing because of the proof he offers of the existence of Verres’ copious amounts of statues – he refers to the time when Verres’ possessions decorated the forum, and to the many eyewitnesses that confirm this, as both â€Å"populo Romano† (the Roman people) and â€Å"legati ex Asia atque Achaia plurimi† (very many legates from Asia and Achaea) saw Verres’ display of statues – and, more importantly, he also proves that Verres’ had not bought a single one of his statues by examining his accounts (from when he kept them); these accounts are so incriminating for Verres that Cicero is able to challenge him to â€Å"Vnum ostende in tabulis aut tuis aut patris tui emptum esse† (show that, in your accounts or in your father’s accounts, you have bought one). Therefore, Cicero offers evidence of both the multitude of Verres’ statues and the fact that he hasn’t bought them, ther eby directly implying that he must have plundered them; this part of his case is objectively solid and would suffice in a modern law court. Cicero’s mocking tone for example his sarcastic comment that Verres was â€Å"quidem in Achaiam, Asiam, Pamphyliam sumptu publico†¦mercator signorum†¦missus est† (of course sent to Achaea, to Asia, to Pamphylia at public expense as a merchant of statues), which comes a response to Verres’ claim that he did pay for his statues, and his description of how Verres stopped keeping his accounts as â€Å"ridiculum† (ridiculous) – is an underlying factor that further discredits Verres and augments Cicero’s case. However, the part of Cicero’s speech that completely fails to convince me is when he discusses Verres’ stay in Lampsacus. Although Cicero’s description of Philodamus’ treatment at Rubrius’ hands is undeniably terrible – â€Å"aqua ferventi†¦perfunditur† (drenched with boiling water) is a disgraceful way for a host to be treated by his guest – he only manages to vaguely imply that Verres himself was present at the banquet, and when the speech is closely read, Cicero’s whole argument seems weak; it becomes clear that Verres didn’t personally do anything to harm Philodamus, and everything that Cicero claims to attempt to imply that he was responsible for what happened – ordering for Rubrius to be lodged with Philodamus in order to â€Å"viam munire ad stuprum† (pave the road to rape) – are completely unsupported. When one considers that the whole occurrence could have been caused by a cultura l misunderstanding – Rubrius expecting more extravagant entertainment than what Philodamus had provided and calling in his daughter to make up for this – that got out of hand due to Rubrius’ hot-headedness and what they had been drinking, Cicero’s argument seems especially weak. The only parts of it that are reasonably effective are his allegations that Verres insisted on a journey that was â€Å"mages ad quaestum suum quam ad rei publicae tempus† (more to his own advantage tham for the advantage of the Republic), that he may have had â€Å"indomitas cupiditates atque effrenatas† (untamed and unbridled lusts) and that his companions were â€Å"nequissimis turpissimisque hominibus† (the most worthless and most shameful men). All these points are completely tangential to the case, which concerns Verres’ thefts, and the last one is rather unsurprising, since Cicero has already blackened Verres’ character at every opportunit y, so it loses some of its impact. This part of the speech is anything but convincing. The other flaw in the speech is that it could easily be considered over-extravagant. A great example of this is when Cicero condemns Verres for treating allied cities worse than generals treated enemy cities, since he would have carried off their ‘signa atque ornamenta’ (statues and ornaments) not to ‘tuam domum’ (your house) but to ‘Roman in publicam’ (to Rome, to public places). This a perfectly good point, but its impact is somewhat lessened by the immense extent to which Cicero supports it; he uses no less than five (detailed) examples of famous generals to prove that the spoils of enemy cities were indeed (on the most part) used for the benefit of the Roman people, a fact which his audience would have most likely been familiar with. However, Cicero also feels compelled to offer a ‘recens exemplum’ (recent example) of a victorious general – Publius Servilius – just to remove any concerns that his audience might hav e of the first five general’s behaviour being something from the past. Although there is nothing inherently wrong with the support that he gives his original point, it is so extensive that it starts to feel tangential and makes this part of his argument come across as bloated. Stylistically, Cicero’s case is well-constructed and convincing. For example, he uses superlatives such as ‘prenissimum’ (very full) and totalising expressions like ‘omnia’ (everything) and ‘nullum’ (none) throughout his speech to add great emphasis to his points. He uses epanalepsis throughout the speech as well, repeating ‘externae nationae’ (foreign nations) and ‘sociorum et amicorum’ (friends and allies) to continuously attack Verres by reminding his audience of the damage that he caused to Rome’s alliances. He often addresses Verres as ‘te’ (you), and refers to him as ‘ille’ (that man) to make his speech seem direct and accusatory, making it easy to be convinced by its confident tone. This is occasionally coupled with polyptoton (for example ‘tu†¦tuis†¦tuorum’) to make the speech even more direct. Therefore, Cicero’s speech is stylistically writt en so as to be both engaging and convincing, since these fine touches support the argument as a whole. Overall, Cicero’s case against Verres is a convincing attack; he completely succeeds in blackening his character and generally discrediting him, so that it is very easy to believe that he would have been guilty of the charges of his actions in Sicily. It is a pity that the Lamapsacus section is so weak in comparison to the rest of the speech, since it makes Cicero seem slightly desperate to throw as many accusations as possible at Verres, which is unnecessary and could have been easily avoided. It is unreasonable to criticise Cicero’s speech as one would if it had been read out in a modern court, since he wrote it in order to win his case in a Roman court; if he had been asked to prosecute Verres in a court today, then his speech would have been written very differently, but as he wrote his speech so as to make it as successful as possible – by the criteria of his time – it is hard not to overlook its flaws and applaud him.