The Voice Of Generation X :: essays research papers

'We have been labeled apathetic, lazy, and selfish just to name a few,'; says Josie Mazzaferro in her essay entitled, 'Turned Off by Politics.'; We have been judged in every aspect of society, especially in the political arena. Is there any way for us to clear up these misconceptions given to us by other generations? It seems that the voice of Generation X is silent when it comes to political issues these days. When we talk about politics we often wonder what relevance it has on our lives. Many of us feel that politicians are no longer trustworthy. 'I am not saying that every politician is corrupt,'; states Mazzaferro, it's just hard to believe what he or she says is true when our generation has witnessed such harsh realities involving political figures. For example: the Monica Lewinsky ordeal that involved President Clinton. How are we supposed to trust a President who lies and commits forms of adultery to run our country effectively? Still many X'ers are too consumed in themselves to even worry about who is elected to our heads of state. They either think that their votes will not make a difference, or that the majority of people will vote for the same candidates that have been elected again and again by their name recognition alone. We as Generation X need to elect people that can associate themselves with the issues that affect the people today, and the new issues that will arise tomorrow in order to change the politics in this country. These types of situations make it hard for X'ers to take a stand and voice their opinions. What we need is a new political dialogue that will enable our generation to control more political power in this country. This new political dialogue can only begin if we start to become more interested in what goes on outside of our daily lifestyles, because it's not about us anymore, it's about them, the future generations to come. We as X'ers need to stop being so absorbed in ourselves and focus on issues that will change the future for the better. 'Instead of killing any chance for political debate by framing our values as mere matters of personal taste,'; states John Leo in his essay entitled 'The Unmaking of Civic Culture';. The only way that our generation is ever going to gain any political power in this

Mental Illness and POWs Essay -- Military

Any member of the Armed Forces who is held in captivity as a POW or as a hostage is more likely to be at a higher risk of mental illness like PTSD. This assumption goes against everything that was thought to be known during WWI, it was noted time and time again that both English and German POWs were somehow immune to war neuroses and only susceptible to the newly identified barbed wire disease which is the prisoner’s reaction to his environment during prison life. Interestingly though, up until this point in history no real data or studies had been complied on the post release effects after captivity. The repatriation of POWs and the new rehabilitation programs were designed to aid Armed Forces Service members to re-adapt back into to service life or if their enlisted was up to re-adapt back in to their former civilian lives. Disorders found in POWs were often explained in terms of a prewar predisposition to mental illness. Recent studies and those even conducted on the origin al WWI and later studies of POWs have discovered a higher rate of PTSD among veterans. The former POW who escaped or was released by their captors is also a veteran of war, but also a veteran of experiences totally different from their typical veteran counterparts. The POWs battle was not only one of daily survival, but also never ending battle against psychological intimidation, physical suffering, boredom, degradation, feelings of vulnerability, and sometimes depression. Also another noteworthy effect from being a POW was the â€Å"hero† recognition by the public and or Military community upon their honorable return from their capture followed by the attention they would received in the years following the return. The reintegration process back in to â€Å"normal... ...and their families, not all of the wounds are physical and they are not left behind in the cells upon return stateside. The Men who returned home from WWII were welcomed and more importantly celebrated by the entire nation as a whole, yet the efforts of those who returned home from Vietnam War did not reverberate as strongly within the country. The Vietnam POW was lightheartedly honored by our government, but the greater American populist struggled to separate their own personnel beliefs on their discontent with the war and unfairly placed the blame on those who had returned home after doing only what had been asked of them. The then President Nixon briefly spoke during his State of the Union speech saying along the lines that, they returned with honor and we can be proud of our courageous POWs for that they came home with their heads high, and not on their knees.

Measuring Sulphur Dioxide Levels Across London Environmental Sciences Essay

The issue of urban air quality has been a major concern all over the universe. This is because air quality and pollution have been recognised globally as pressing environmental issues ( Krivoruchko, 1999 ) . Since the London smog of 1952 that led to decease of more than 4000 people, the Governments of United Kingdom both at the national and local degrees have been doing conjunct attempts to better air quality by commanding emanations of pollutants into the ambiance through statute laws and other steps. This survey aims to measure the recent sulfur dioxide ( SO2 ) emanations from 38 monitoring sites across London. The appraisal will no doubt supply more penetrations that will policy shapers in inventing schemes that will assist in commanding the emanation of pollutants into the ambiance. 1. 1 Sulphur Dioxide ( SO2 ) Emissions in UK Sulphur dioxide is one of the eight chief air pollutants in the UK ‘s Air Quality Strategy. It is produced by firing coal and oil. â€Å" Sulphur dioxide ( SO2 ) is a colourless, non-flammable gas with a perforating odour that irritates the oculus. It reacts on the surface of a assortment of airborne solid atoms, is soluble in H2O and can be oxidised within airborne H2O droplets † ( Encyclopaedia of Atmospheric Environment, 2000 ) . SO2 emanations are chiefly from power Stationss, oil refineries and big industrial workss. The chart below shows 1998 SO2 emanation beginnings in UK. hypertext transfer protocol: //www.ace.mmu.ac.uk/eae/Figures/UK_SO2.jpg Adapted from ( Encyclopaedia of Atmospheric Environment, 2000 ) 2.0 Datas: The information for this analysis comprise of SO2 monitored degrees recorded in parts per billion ( ppb ) between January 2008 to September 2009 and their monitored sites across London. The informations were obtained from the London Air Quality Network ( LAQN ) . The datasets were examined in Excel Worksheet, look intoing the columns and rows by oculus. After careful scrutiny of the informations, the undermentioned issues were identified in the information. Some SO2 measurings were recorded with negative values. Basically, in a monitoring site there could be either a positive reading or no reading recorded at all. Therefore, all the negative values were assigned positive values Site TK3 was non shown as one of the SO2 monitored sites during the monitoring period under consideration but was populated with some readings in the value Fieldss. This could be a error during the procedure of recording of the data.To avoid any colored analysis, TK3 was removed in the value field. Brent 2 ( BT2 ) has merely reading on 31/8/2009 but no readings from 01/01/2008 – 30/8/2009. Croydon 4 ( CR4 ) merely has merely reading on 31/8/2009 but no SO2 readings from 01/01/2008 – 30/8/2009. Teddington ( TDO ) no SO2 readings from 01/01/2008 – 30/8/2009. Probe of the information reveals hapless informations recordings in LAQN database. It is good that to hold records of air pollutants emanations but much more has to be done on the issue of informations quality given to the populace. Recording of informations such as this should be automated. After scrutiny of the informations and necessary redacting done, a map demoing SO2 measured values for each monitoring site was created in the Arc Map utilizing London Wards as a background. so.jpg The map above shows the cumulative sulfur dioxide concentration degrees in assorted sites in London. There were high concentrations of SO2 in locations like Lambeth 1, Lambeth 3, Lambeth 4, Greenwich, Berkley, Newham 2, Thurrock 1, Crystal Palace, Lewisham 1 etc, while there somewhat low SO2 concentration in locations like Tower Hamlet 1 and Westminster. Castle Point, Thurrock 1, Sevenoaks background and Elmbridge are non within the London wards. The histogram chart of the concentration map is shown below. Histogram of relative symb.jpg Since some concentrations of SO2 are clustered, it is possible to find hot and cold pots in the information by looking for bunchs of sites with high values and bunchs of sites with low values. With the informations available, it is besides possible to make SO2 one-year norm maps ( for 2008 and 2009 ) . Monthly upper limit of SO2 values for each site can besides be mapped. 3.0 Modeling Approach: Laqn.dbf and Location.dbf informations provide merely information on SO2 emanation values at monitored locations across London. These informations entirely are unequal to foretell SO2 degrees across London. Dispersion Models can be used to see the spacial distribution of SO2 concentrations and so do estimations of SO2 degrees at unsampled sites. However, Dispersion theoretical account will necessitate informations like SO2 emanation beginnings and local meteoric information such as air current velocity, wind way etc. , which are non available. An option here is to utilize Interpolation methods which will utilize SO2 monitored informations, and effort to gauge concentrations at unsampled locations by suiting surfaces through the monitored information points ( APMoSPHERE Project, 1998 ) . â€Å" Interpolation is described as process of foretelling the value of property at unsampled site from measurings made at location within the same country or part. Interpolation is necessary when t he land truth informations do non cover the sphere of involvement wholly † ( Othman 2009 ) . There are two types of insertion ; Deterministic and Geostatistical insertions. 3.1 Methodology Simple Kriging – geostatistical insertion theoretical account was used here. â€Å" Kriging operates by gauging different constituents of fluctuation, and utilizing the ensuing theoretical accounts to gauge conditions at unsampled locations † ( APMoSPHERE Project ) . Three types of Kriging are widely used in geostatistical analysis are ; Ordinary and simple kriging which histories for merely local-scale fluctuation in the variable of involvement ; cosmopolitan kriging takes history of long-range fluctuation or impetus as instance may be and co-kriging employs extra information on exogenic variables, covariates to assist in foretelling local fluctuations. ( APMoSPHERE Project ) . Simple Kriging in Geostatistical Analyst of ArcGIS was explored here. The theoretical account is Gaussian based. SO2 degrees ( Value property ) Simple Kriging – Semivariogram Prediction Map – Gaussian Contour Surface Using ArcGIS, a semi-variogram theoretical account was foremost created to cognize how spacial dependant the information. Semi-variogram Graph – Simple Kriging The graph of semi-variogram below shows that the information has weak spacial dependance which means that it will be hard to do anticipations where SO2 emanations are non monitored. In cross proof nosologies graph, about all the points are spread along the horizontal line ( the measured or observed line ) which makes anticipations hard here. There are besides broad spread in the mean difference between the measured and predicted values. The sum-up of anticipation mistakes is presented in the tabular array below: Summary tabular array of Simple Kriging – Prediction Mean 0.017 Root-Mean-Square 0.5337 Average Standard Mistake 0.5625 Mean Standardized 0.02743 Root-Mean-Square Standardized 0.9501 Arrested development map – 0.034*x + 1.263. The average tends towards normalcy and RMSE about approaches one. Finally, the anticipation end product map is produced. contour.jpg 3.2 Consequences and Discussion: Simple kriging geostatistical tool was merely explored here. No anticipations were made due to insufficiency of the information available. The information provide merely information on SO2 emanation values at monitored locations across London. It did non state the relationships between the SO2 emanations and other variables emanation beginnings etc. 4.0 Analysing Exposure and Health Impacts of SO2 and other Air Pollutants across London There has been a turning concern about the impact of SO2 and other air pollutants on person ‘s wellness. Many surveies have suggested that people enduring from asthma and other respiratory diseases may be peculiarly susceptible to the inauspicious effects of sulfur dioxide. SO2 pollution is considered more harmful when particulate and other pollution concentrations are high. In this appraisal, an effort was made to gauge the possible persons ‘ exposures to SO2 pollution utilizing the datasets available. Valuess from simple kriging predicted surface map were extracted utilizing Zonal Statisticss in Spatial Analyst tools of ArcGIS. Mean was used as chart statistics. The end product file was so joined with London Wards attribute information.The Sum_Bad Health field was normalised with Kriging Mean utilizing Symbology builder. krigig surf.jpg Heallth hazard map.jpg The map above shows the likely figure of people in the London Wards to be affected by the SO2 pollution. 4.1 Discussions: Ideally, informations demoing hospital admittances on respiratory and other health-related diseases would be required to gauge the likely figure of people to be affected. it with SO2 degrees informations and attribute information in the London Ward. 5.0 Restrictions Data Issues: To a big extent, truth of any geospatial analysis depends upon the quality of the informations being used. There were some many issues observed in the information for this appraisal. Examination of the information showed hapless recording of the informations in the LAQN database. The attribute information on the information was non plenty for any complete appraisal. Laqn. information contains merely SO2 values recorded in parts per billion. It did non state us the relationship between these values and other variable of involvements. London Air Quality Network may see it utile to automatize the whole procedure of their informations recording as this will to some extent guard against human mistakes. Issues on the adopted modeling attack As with every theoretical account there are many restrictions associated***** Kriging geostatistical tool was used for the insertion. It provides a good interpolator for thin informations like SO2 degrees. Simple Kriging uses a semivariogram, a step of spacial correlativity between two points, so the weights change harmonizing to the spacial agreement of the samples. â€Å" It provides a step of the mistake or uncertainness ( of the estimated surface † ( Othman 2009 ) . Kriging restrictions – Mistake appraisal depends on variograms and distribution of information points and size of interpolated blocks. Kriging requires attention when patterning spacial correlativity construction. It,

Rates of Reactions Essay

Apparatus: 4 beakers (250 ml), 4 test tubes (18 mm x 150 mm), centigram balance, test tube rack, measuring cylinder (25 ml), marking pen, stop watch, thermometer, water and ice cubes, top pan balance, hot plate, power source, safety goggles, a lab coat, 3.0 molar hydrochloric acid and uniform size of marble chips. METHOD: 1. Label four 250 ml beakers A, B, C & D. 2. Pour150 ml of water into beakers A, B and C only. In this experiment, these beakers will be used as water baths and for this reason, place a thermometer in each of these beakers to check the water bath temperature. Beaker D is to remain empty until step 9. 3. Put a test tube containing 10ml of 3.0 molar of hydrochloric acid into each of the beakers (A, B and C) partly filled with water. 4. Place the beakers (B and C) containing the test tubes on an electrical hot plate, switch on the power and place a thermometer into each of the four test tubes. 5. Read each thermometer until the water in beaker B reaches 37Â ºC and the water in beaker C reaches 100Â ºC (i.e. when the water boils). At these points, remove the beakers from the hot plate and switch off the power. 6. Wait a few minutes and check the thermometers until the test tube temperatures are constant, and similar to the temperature of the water bath. 7. Add 0.25 g of weighed marble chips to beaker B (37Â ºC), and time the period of reaction between the marble chips and the hydrochloric acid with a stopwatch. When all the marble chips have fully dissolved and the reaction ceased, stop the stopwatch and note down the time taken for the reaction. 8. Write down these results into the results table and repeat this process for beaker C (at 100Â ºC) and beaker A (at room temperature – approximately 20Â ºC). 9. Finally with beaker D, place a thermometer in this beaker to provide a temperature check and then add 150 ml of crushed ice to act as a constant temperature ice bath. Again, wait a few minutes and check the thermometers until the test tube temperatures are constant and similar to the temperature of the ice in the beaker (I.e. 0Â ºC). Add 0.25g of weighed marble chips. Then finally use the stopwatch to time how long it takes for the marble chips to dissolve in the hydrochloric acid and write down the results. 10. Clean up used materials and wash hands thoroughly. VARIABLES: Independent Variables: Temperature. Dependent Variables: The reaction time. CONTROLS: The standard 10 ml volume of 3.0 molar hydrochloric acid in each test tube, the mass, uniform size and surface area of the five marble chips placed into each acid, constant temperature measurement using a thermometer for each beaker and test tube (I.e. A: 20Â ºC, B: 37Â ºC, C: 100Â ºC and D: 0Â ºC) and time observation using a stopwatch to measure the duration of reaction time of acid on the marble chips. RESULTS: This table clearly shows that the higher the temperature, the faster the reaction rate. In these experiments, I used five marble chips for each test tube to ensure consistency and therefore production of carbon dioxide. CONCLUSION: This experiment showed that the higher the temperature, the faster the reaction rate and thereby, the faster the production of carbon dioxide from hydrochloric acid acting on marble chips. EVALUATION: My results table above successfully proved that the temperature had a large effect on the rates of reaction and showed that the higher the temperature, the faster the rate of reaction. The rates of chemical reaction increases with temperature, This is because when the temperature is increased, the particles in the solution have more energy and therefore collide more often during a certain period of time. These colliding particles will have activation energy resulting in more successful collisions between particles, the cause of reaction. As shown on my graph, the rate of reaction approximately doubles each time the temperature is increased by 10Â ºC. With regard to sources of error, some time was taken to press the stopwatch when the marble chips had thoroughly dissolved. This would have altered the length of reaction time a little bit and therefore alter the rate of reaction results. At first, I weighed one marble chip and multiplied it by 5 to get the mass of five marble chips. As this would have made my results inaccurate, I weighed the five marble chips all together to get the exact mass of 0.25g.

Work force Up-skilling

Organisations usually view its work force as their driving force. The work force is believed to be the determinant of how far the company will go in terms of achieving its objectives. Organisations usually formulate strategies aimed at upskilling this workforce. This is usually done through methods aimed at improving the skill possessed by its workers. Organisations usually formulate strategies, which are aimed at achieving their workforce level objectives (Argyris, 1976p. 34-56). Since the organisations are required to try and create a team that possess high skills the process of coming up with a workforce of higher skill need not be universally accepted. The companies are supposed to adopt a way of moving towards higher skill that fits its requirements (Terry, 1960p. 104-109). This method of creating a workforce of higher skill should be formulated the best way possible an organisation can manage considering its requirement in terms of organizational strategy (Torbert, W. 2004p. 41-42). Workforce structure. Work force in organisations is usually composed of two categories depending on the type of workers. These categories are: – (i) Skilled workers (ii) Unskilled workers Skilled workers refers to workers of organisations who are believed to possess qualities such as possession of a certain level of good education in their field of specialisation. The Skilled workers are also believed to have acquired experience in their fields of specialisation. Skilled workers are required to have other features that enable them to be termed as efficient in their duties. Examples of these features include good communication skills and also interpersonal skills which aid incase one has to work in a group. Skilled workers are also termed as having broad level of general knowledge which is a factor in efficiency in their duties. Examples of skilled workers include Mechanical engineers, doctors, management accountants, finance officers and also civil engineers. Unskilled workers are workers in organisations who do not need to have any educational (formal) background. These workers need not have any experience to get jobs in an organisation. Unskilled workers are believed to have no skill for the jobs they carry out for organisations. These are the workers in an organisation who are believed to be at the bottom under the consideration of the level of qualifications. Most of the employees who are unskilled in organisations include cleaners and also loaders in stores. According to statistical data in the UK the skilled workers usually get the task of seeking employment easy. This is because most of the employment vacancies available are skilled occupations. It has been found that out of every 1,000 skilled job seekers, 75% end up succeeding. The statistical data has also revealed that the organisations in the UK give better working conditions to the skilled employees. It has been found that this preference in terms of better working conditions to skilled workers is usually an attempt by the organisation to maintain skilled teams in their organisation. This is not the case with unskilled workers. These workers find it hard to get good working conditions in organisations (Bass, & Avolio1995p. 100-123). The reason deducted for this occurrence is the fact that unskilled workers are readily available and incase their turnover tends to be high, there is no actual loss to the organisation. Human resource management refers to the process of handling matters concerning work force in an organisation. Each organisation usually has a department overseeing the efficiency of its work force. The human resource management is done by application of various models such as the goal Management Model. This human resource management model emphasizes on the need for organisations to handle their human resource in a manner likely to lead to the goal achievement. In the even of workforce upskilling a company should create a team of higher skill through assessment of the company’s goals. The organisations should use strategies likely to incorporate the needs of the organisation in terms of employee level of skills. The organisation should apply a strategy based on the level of skills required in achieving given goals. Another example of these models is the Culture change Model this is a model in human resource management which emphasizes that organisation changes their culture (House, 2004p. 23-31), and therefore the employees / workers should be upskilled to match the changes. Kurt Levin developed this model. Open systems Model is another model, which emphasizes that the human resource in an organisation should be managed as per the open system concept. This concept views systems as units that exchange requirements. The model argues that in employee upskilling the organisations should be able to get new employees from outside but not just develop the existing workers (Lowman, 2002p. 54-61). This model gives an organization option of acquiring workers of higher skills. All the three models described above show that there is no generally accepted way of upskilling an organisation workforce. The models suggest that an organisation should adopt a movement, which will be in agreement with the events at the organisation. For example when the organisation is faced with a change in its organizational culture, Lewin’s human resource management model should be adopted. When an organisation finds out that it cannot get the level of skill in the current workforce the open system human resource management model should be adopted, or just develop the existing workers to the level required, a characteristic of the Path Goal leadership model. Organisations usually emphasise on employee development in the attempt to reach a higher skilled work force. Employee development refers to the process in which employees of an organisation are involved in training in the organisation. Employee development involves a programme whereby the employees participate in their own will, the employees schedule their learning hours, the content to be learned is usually extra of what the job training requires and the workers select the content to learn without the influence of the organisations. Most companies in the UK emphasize on employee development since it is believed to give higher skilled employee workforce. Some of the companies in the UK, which emphasize on employee development, include Siemens UK and also Roll Royce Cars. These companies give a given level of provision in terms of sponsorship for employee training in the employee. The personal development theory in employee development argues that workers should be in a position to enhance the programme of employee development. The workers are required to be willing and interested in developing as employees of a given organisation. The employee motivation theory argues that the organisations should put efforts in the process of employee development. The organisations efforts should be in the form of programmes likely to boost the morale of employees (Stacey, 1992p. 31-39). The Benziger theory also provides directions on the employee development programmes in an organisation. In the process of employee development the organisations can create programmes bearing in mind that workforce usually consist of skilled and unskilled workers. The organisations should create programmes likely to give formal education, experience, skills and also general knowledge to the unskilled workforce. This is likely going to improve the skill of employee team hence likelihood of a success towards organizational strategy. The organisations should create programmes which will enable the skilled workforce improve their efficiency and also make them acquire certain level of vital attributes such as confidence and self-initiative (Warneka, 2006p. 23-29). Employee development should be structured in a way likely to make the organizational strategy give desired results. The employee development should be done in a way likely to put all the levels of the work force at a higher level of skill (Burns, 1978p. 65-71). Organisations should not copy the programmes adopted by their competitors or other comparable organisations. Copying of employee development programmes would not help organisations in the process of up-skilling its workforce since it might not suit the organisation. The organisations should structure these programmes as per their workforce requirement bearing in mind that the best workforce is that which is at a higher level in terms of suitability to a specific organization. Conclusion. Organizations should try as much as possible to avoid the perception that, workforce up-skilling is standardised (Heifetz, 1994p. 12-19). Organizations should formulate organizational strategies aimed at effective teams’ suited to the needs of specific company. The above is only possible if the right human resource models are applied and practiced.

Miles Davis and Kind of Blue Essay Example | Topics and Well Written Essays - 2500 words

Miles Davis and Kind of Blue - Essay Example This "Miles Davis and Kind of Blue" describes the career of Miles Davis, his contribution in jazz music and his album "Kind of Blue". The album in focus, Kind of Blue, was first released in 1959. The importance of this album lies apart from the importance of the innovations that it brought into the field of jazz, in the fact that it is the highest selling jazz album of all time. Its historical importance can be gauged from this fact itself. This album is unique as a result of the revolutionary impact of the chord changes that it effected in the structure of the jazz song. The melody of the song was earlier created through a structure that would be written earlier. However, with the introduction of modal jazz that was not exactly a Davis innovation, there was considerable scope for innovation as the melody was created through changes in the modes of the scale rather than the changes in chords. The dependence on chord was changed in a massive way when it came to Kind of Blue. This is t he reason as to why Davis is considered one of the greatest innovators of the genre. The technique of improvisation was built into the very structure of the composition and melody whereby the progression of the song could then happen through a process of improvisation on the part of the singer. Brought about by Dizzy Gillespie and Charlie Parker, this revolution was brought to its logical conclusion by Miles Davis through Kind of Blue, his greatest album (Kaplan). One of the main genres of the twentieth century as far as music is concerned, is jazz. ... This album is unique as a result of the revolutionary impact of the chord changes that it effected in the structure of the jazz song. The melody of the song was earlier created through a structure that would be written earlier. However, with the introduction of modal jazz that was not exactly a Davis innovation, there was considerable scope for innovation as the melody was created through changes in the modes of the scale rather than the changes in chords. The dependence on chord was changed in a massive way when it came to Kind of Blue. This is the reason as to why Davis is considered one of the greatest innovators of the genre. The technique of improvisation was built into the very structure of the composition and melody whereby the progression of the song could then happen through a process of improvisation on the part of the singer. Brought about by Dizzy Gillespie and Charlie Parker, this revolution was brought to its logical conclusion by Miles Davis through Kind of Blue, his g reatest album (Kaplan). One of the main genres of the twentieth century as far as music is concerned, is jazz. Apart from the innovations that it introduced into other forms of music, it is also significant for its political importance as a genre that represented the aspirations and cultures of African American communities. The genre provided a voice to several people over the ages, voices that had been marginalized in the schemes of things as they existed earlier. The importance of jazz also lies in the way in which it was used to talk of certain issues that failed to be highlighted earlier as a result of the lack of an appropriate form of music or art. The emergence of jazz gave Black musicians an outlet through its freewheeling style that did not impose any

Going global, acting local - communicating global brands to global Essay

Going global, acting local - communicating global brands to global markets - Essay Example ion of countries, ideas, knowledge and cultures of people from all across the world to develop a unique and distinctive market of consumers with almost similar tastes, preferences, interests, lifestyles, attitudes and behaviors towards a particular product or service. In other words, globalisation refers to international division of consumers who are both willing and able to purchase homogeneous products or services offered by different companies. In addition, it could be said that marketers divide all potential buyers in an international context and then formulate and implement their marketing, promotion and advertising strategies to cater those consumers. This process may involve manufacturing or production in other nations to achieve cost effectiveness while selling or promoting the produce in other countries where demand exists. (Medina and Duffy, 1998, 223-243) and (Levitt, 1983, 93-95) and (Fischer, 2003) Localisation is a process of adaptation to a particular geographic region, area, language or culture in an attempt to tap domestic market of a country. It is about giving a ‘local touch or look’ to products or advertising campaigns (that are offered to international buyers) by relating those goods or services to individuals in a specific target market. This process involves developing new products or innovating existing ones, modifying international promotion campaigns and advertising tactics etc after an in-depth analysis of societal taboos, sensitivities, language, demographic factors, culture and desires. This process is sometimes known as Customisation. (Medina and Duffy, 1998, 223-243) and (Baker, 1985, pp. 146-152) Glocalisation is a process that involves the elements of both globalisation and localisation. It is about tinkering away with the international goods or services to suit the tastes and preferences of domestic consumers from different markets across the globe. (Medina and Duffy, 1998, 223-243) It is worthwhile to mention the fact