Site plan Case Study Example | Topics and Well Written Essays - 1000 words

Site plan - Case Study Example Such information can be acquired by conducting a SWOT analysis of the business in attempts to determine the strengths, weaknesses, opportunities and threats affecting the business. This work evaluates the provided plan of a proposed cupcake shop along the beach by using the SWOT Analysis. In any business, it is vital to assess the industry in order to be fully informed of the requirements. It is essential to have credible information regarding the targeted customers and their needs. The intended business has to meet and satisfy the needs of the targeted customers. If the business achieves this objective efficiently, chances of success are high. Therefore, as far as this proposed business is concerned, SWOT analysis will provide the necessary information to make the business a success. Strengths The site location’s strength is based on the demographics of the area. The demographics, according to Russ (2009) give a person the idea of the population surrounding the area. Since th e site is supposed to host a cup cake studio, the area demographics, which includes the beach, is suited for the site location. People of different age groups love the beach, and this is an opportunity to serve these people with cupcakes. The beachgoers love to relax as they enjoy themselves with their favorite snacks and beverages. Therefore, the fact that there is a cup cake shop near the beach is an advantage to the business since it is near the targeted customers. Also, because the business is located on the first building accessible from the beach is an advantage. Had the business been located in other buildings far away from the beach, proximity could have been affected. It is imperative to have a business located in a place easily accessible to customers. Easier proximity to a business plays a significant role in the growth and development of the business. When customers can easily access the business, the business is guaranteed to succeed. Furthermore, the immediate surround ing area has numerous apartments that will provide the proposed business with the required customer base for the business to