Researching reporting dashboard features for marketing automation Research Paper

Researching reporting washboard features for marketing automation tools - Research Paper ExampleThe dashboard tool offers six views into ones business data with basis on user type and needs. Marketing executives mountain also see compendium business intelligence dashboard representing data visually with customizable widgets. In addition, analysts are able to do deep dives for data to attain answers to complex problems through their OLAP interface. It makes insight sharing an easy process moreover, it is accessible by in-house or third party applications. Neolanes marketing analytics technology is organized around triple major steps. These are understanding, execution, and monitoring with marketers gaining insight into needs of the customer, followed by measurement through interactive, graphical, and personalized dashboards (Aquino 1). The marketer can analyze and monitor market accomplishment through these dashboards to ascertain efficiency and optimize on their ROI, as well as aid in quickly and effectively piloting marketing activity. Measurements that marketers can carry out use Neolanes technology include transaction data, marketing data, key performance indicators, and execution data. Moreover, the users can create contact lists using specific measurements like lists of young men between 25 and 35 years (Aquino 1). Software provider Aprimos latest version of their Relationships manager has some(prenominal) new features that include streamlined dashboards and reporting, enhanced user interface, and integration with Marketing Operations in enabling faster turnaround